View of billboard advertising Midland car over commercial building with storefronts. Sign reads: "Midland car, silent, durable, powerful, 1851 Broadway, J. Mora Boyle, president." Businesses include Baltimore & Ohio R.R., Josephson Bros. and Chas. W. Holtz. Stamped on back: "Spooner & Wells, Inc., photographers, telephones 3472-3473 Columbus, 1931 Broadway, New York." Handwritten on back: "Advertising, 1910."
