View of James Vernor store; four-story brick commercial building with storefront. Signs on building: "James Vernor, Vernor's ginger ale." Illuminated Vernor's ginger ale sign over entrance. Printed on front: "The home of 'Vernor's ginger ale' Detroit, Mich." Printed on back: "The home of Vernor's ginger ale, 33 Woodward Ave., Detroit, Mich. The sign has eight hundred and sixteen lamps constantly moving, filling the glass with the finest drink ever. They sell the extract, any one can make the ale."
