View of a N.Y. Sky Sign Co. billboard advertising Midland cars on the side of a brick building. Construction workers and building debris in foreground. Printed on billboard: "Silent, durable, powerful Midland car. 1851 Broadway, J. Mora Boyle, president. 40 h.p. $1800, 50 h.p. $2250." Handwritten on back: "Advertising, ca. 1910."