View of an advertising card for James W. Caldwell, advertising Laird's Bloom of Youth and White Lilac soap. Woman wearing hat, surrounded by flowers, is depicted on front. Printed on front: "Laird's Bloom of Youth and White Lilac soap. Beautify your complexion." Printed on back [in part]: "James W. Caldwell, druggist, 242 Grand River Ave., Detroit, Mich. Secret of a beautiful face, Laird's Bloom of Youth. Laird's White Lilac toilet soap, most delightfully perfumed."
