Chevrolet Women's Marketing Committee
View of members of Chevrolet Women's Marketing Committee examining promotional materials on table. Printed on front: "Chevrolet Women's Marketing Committee. Chevrolet has established a 12-member Women's Marketing Committee to explore new ways of reaching and attracting women to Chevrolet products. The committee has developed a number of programs in such areas as marketing, sales/service, product design, and finance. Shown are six of the committee members (from left): Nancy Tuyn, Financial; Janet Eckhoff, Planning; Arlene Reindel, Public Relations; Diane Cronin, Service Operations; Karen Ritchie, Campbell-Ewald; Jane Hammond, Marketing Information and Research and committee chairperson. Chevrolet Public Relations, Warren, Michigan 48090." Typed on back: "Chevrolet Division, GM. Women, 1988."
- Resource ID:
- na032222
- Subject:
- Automobiles--Marketing
- Women executives
- General Motors Corporation. Chevrolet Motor Division
- Photographic prints
- Date:
- 1988
- Format:
- 1 photographic print ; 8 x 10 in.
- Department:
- National Automotive History Collection
- Location:
- Women
- Copyright:
- Physical rights are retained by DPL. Copyright is retained in accordance with U.S. copyright laws.