Madison Theatre

View of Madison Theatre on the corner of Broadway and Witherell. Marquee advertises the motion picture "West Side Story." Typed on back: "One of the latest modernization programs going on in downtown Detroit now has been completed. The Madison Theatre building, on the corner of Witherell and Broadway at Grand Circus Park has been completely re-modeled and modernized. This fresh look was created by architects Crane, Kiehler and Kellogg, while Thayer and Company were the contractors for the six month project. The building is owned by St. Luke's Episcopal Home, under a long-term lease to the Madison Theatre Corporation, a subsidiary of United Detroit Theatres. The building with its new appearance also has new tenants. United Detroit Theatres moved their executive offices to the top floor of the building. WXYZ's local TV sales office is now on the fourth floor while Detroit's first automatic public restaurant, Dinarama, owned and operated by the Automatic retailers of America, is opening in the corner location of Broadway and Witherell on the street level. Allen Organ Sales, also on the street level has recently moved into their new location just west of the Madison Theatre entrance. The Madison Theatre itself underwent extensive renovation two years ago."