Crowd watching fire fighters spraying water on building fire. Stamped on mat back: "From Alvord & Co., exclusively commercial photographers, 55 Rowland St., Detroit, Mich., ground floor." Handwritten on mat back: "Farrand, Williams & Clark, 30-32 Woodward, fire Feb. 16, 1894. Loss $110,220. Mrs. Russell Gottschalk, 22509 Donald, East Detroit, Mich., PR-6-0639."