View of an advertising card for F. Rolshoven & Co. Printed on front: "F. Rolshoven & Co. Manufacturers and dealers in diamonds, watches, jewelry, silverware, clocks and bronzes. 166 Woodward Ave. cor. Gratiot. Detroit, Mich. The Calvert Lith. Co., Detroit." Printed on back: "Visitors to the city are respectfully invited to pay a visit to our new and superb store, located at 166 Woodward Avenue, corner Gratiot. We are confident, that for variety, richness and beauty, you will find our stock unsurpassed in the city, and as to prices, you cannot do as well elsewhere. F. Rolshoven & Co."